Ask Mbuya, an idea studio and creative agency based in New York, is committed to pushing past design trends and conventional thinking to develop astonishing branding, animation, graphic design and video production.

ESSENCE brought on Ask Mbuya to recreate and refine its brand identity for their annual festival in New Orleans, resulting in a punchy and interactive visual brand identity system that increased their digital presence and customer experience. This evolved into a comprehensive design system that was ultimately applied to all marketing and promotional materials, appearing in every channel and platform.